Portfolio
These samples demonstrate my ability to combine audience knowledge, persuasive copywriting, and a conversational style to achieve marketing goals for clients like you.
Tip: To link to a writing sample, hover over its description.
Case Study About a Machine Learning Platform
The producer of a machine learning platform commissioned a series of case studies to demonstrate the platform’s versatility. In this case study, an online merchant of high-end clothing used the platform to duplicate the personal shopping experience and reduce the expense of size-related returns.
My contributions: Combining an interview transcript and product literature to create a case study, and mocking up the layout and design to facilitate review.
Lead Generation Funnel for a Training Webinar
This lead generation funnel is designed to capture leads for a retired business consultant who plans to launch a series of online courses and one-on-one coaching sessions for small businesses.
My contributions: Marketing strategy, writing, and mockups of display ads and landing pages.
Lead Generation Blog for a Training Company
A training company conducts an annual survey of its clients and releases the results during Q3, when most businesses are planning their budgets for the coming year. This blog is intended to capture leads for future training.
My contributions: Developed a creative brief, wrote the lead generation blog to ensure the company met its three goals: nurture its relationship with readers, increase awareness of the company’s solution, and convert readers into leads for future marketing campaigns.
Marketing Campaign for a New Mom Yoga Class
A hospital network works with local experts and charitable organizations to design and offer a Yoga course for new mothers, with the goal of helping them get back in shape and avoid future health problems.
My contributions: Ideation of marketing campaign, mockups, and writing.
Lead Generation Email for a Fitness App
Written in response to a challenge to write an email supporting a company I admired: DDPY (formerly DDP Yoga), a fitness system created by 3X World Champion Wrestler Diamond Dallas Page, to help disabled veterans and adults reclaim their lives. Because this was not a commissioned project, I changed the names to avoid confusion.
My contribution: Research and writing.
Product Page for a Training Video
A training company generates another stream of income by selling books and videos from other publishers. This video helps new managers cope with workplace conflict.
My contribution: Created a transcript of the 45-minute video, wrote the product page, and created a mockup.
CONTACT LINDA
Office: +1 (317) 663-9359
Email: Linda@LindaMuterspaugh.com
Hours: 9 AM-5 PM USA Eastern Time
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CERTIFIED CONTENT MARKETING SPECIALIST: DIGITAL MARKETER
VERIFIED DIRECT-RESPONSE COPYWRITER: AWAI
What's a Partner in Marketing? And other FAQs
Linda understands markets and market needs.
“I first hired Linda because she demonstrated great competence as a magazine writer and editor. Her work was quick, thorough, and of the highest quality. She showed a marvelous sense of language and sound editorial judgment. A superb and complete editor, Linda understands markets and market needs. Since she completed her first project, we have made Linda a leader on our “first team,” responsible for some of our most challenging projects.”
James L. Romig
Scott, Foresman and Company
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Linda is a reliable freelance writer.
"…I personally appreciate your reliability. Not many of the freelance writers I've worked with would be willing to track down elusive information, follow leads (who sometimes don't want to be followed), and keep me updated on material they've already send in.…"
Steven Rigolosi
Prentice Hall
I could rely on Linda.
"Linda was absolutely fabulous in her position at Dell as a Business Analyst. I could rely on Linda to research, analyze, and then determine the best solutions for the eCommerce sites we were building. Linda consistently provided quality work, learned quickly, adapted quickly, and always delivered. She is an absolute pleasure to work with."
Paul Robinson
Dell Download Store