Lead-Generation for Professional Development – Writing and Development of Display Ads and Alternate Landing Pages

Understanding the Lead-Generation Sales Funnel

A lead-generation sales funnel is one of the most powerful tools in digital marketing. The concept of a sales funnel is not new. If you’ve ever shopped for a house, a car, or a major appliance, you may have entered a sales funnel, a sales process that aims to streamline your “customer journey” from idle browser to committed buyer.

An online sales funnel can convert traffic into leads and repeat customers.

In lead generation, your first goal is to offer a useful and valuable “freebie” that is so tantalizing that prospects will give you their contact information. By providing contact information, these potential customers are giving you permission to send additional marketing messages.

In this case, the client did not have a list and chose to use online ads to announce his offer. The lead generation sales funnel is made up of three basic parts:

1. Display ads that send potential customers to a landing page.
2. A landing page that provides more compelling details, as well as an opt-in form that captures contact information.
3. Confirmation pages, emails, and texts that either deliver the promised freebie or confirm details of the online seminar.

This sample provides display ads and two alternatives for a landing page.