Services Tailored to You
One size does not fit all. That’s why I tailor my services to each client. Here’s an overview of the services that can be ordered individually or combined to create a custom bundle that meets your needs. If you don’t see the service you need, contact me so that we can discuss your needs in more detail.
Website Planning and Pages
Every web page plays a role in urging your anonymous reader to become a customer. Don’t have a website? We can work together to create a basic site and a roadmap for the future. If you already have a site, we can work together to create new pages or update existing pages to maximize their value.
Content Audits and Content Strategy
Not getting the clicks and conversions you expected from your site’s content? A content audit is a diagnostic tool that helps you see your site with fresh eyes and plan corrective updates. Launching a new site or marketing campaign? A content strategy will help support your other marketing and sales efforts.
Conversion Copywriting
Conversion copywriting is the type of persuasive writing that culminates in a Call to Action – a prompt that triggers a reader’s immediate, measurable response. On a website, this response usually involves clicking a button labeled “Learn More” or “Buy Now.” Copywriting can appear in many formats. See, for example, the display ads with Lead Generation Funnel for a Training Webinar, and Marketing Campaign for New Mom Yoga Class, as well as the Lead Generation Email for a Fitness App.
Blog Posts
Blog posts are a great way to nurture your relationship with your audience. Plus, you can place a “more info” ad at the end, to pull readers into a lead generation funnel. An ideal publishing schedule is one to three times a week, but few companies can keep up – without outside help. See an example by clicking Lead Generation Blog for a Training Company.
Case Studies
In the B2B world, prospects look to their colleagues for guidance, especially when they are making major purchases. That’s why B2B shoppers welcome case studies (aka “success stories”) that show how you’ve helped a customer just like them. See Case Study for Machine Learning Platform for an example.
Lead Generation Funnels
Want more leads? A lead generation funnel can help. A lead generation funnel uses an enticing free tool or report as bait to prompt a reader to complete an opt-in form. Once the reader “opts in” you have a new lead to add to your mailing list and a potential new customer. See examples at Lead Generation Blog for a Training Company and Lead Generation Email for Fitness App.
Marketing Campaigns
What if you schedule a product launch and no one shows up? A marketing campaign coordinates the use of various channels to make sure that doesn’t happen. See an example, Marketing Campaign for New Mom Yoga Class, which uses a press release, a social media post/display ad, a newsletter announcement, and a feature article to generate excitement for a free new class made possible by a charitable grant.
Editing
Almost every writer can benefit from some level of editing. After a few drafts, it’s easy to become “blind” to awkward wording, non sequiturs, missing content, or basic grammar errors. I’m comfortable with every level of editing, ranging from developmental editing to line editing.
Your Next Steps
Your next steps are all up to you.
You can learn more about me and my services by clicking through this website. I'm easy to work with, and I want to help you succeed.
Or you can request a free 30-minute Discovery Call. We'll discuss your current and future goals and needs, a timeframe, and a budget. If we decide to move forward, I'll send a proposal for your review. Once we reach an agreement, I'll get to work.
CONTACT LINDA
Office: +1 (317) 663-9359
Email: Linda@LindaMuterspaugh.com
Hours: 9 AM-5 PM USA Eastern Time
Click here for my Contact Form.
CERTIFIED CONTENT MARKETING SPECIALIST: DIGITAL MARKETER
VERIFIED DIRECT-RESPONSE COPYWRITER: AWAI
What's a Partner in Marketing? And other FAQs
Linda understands markets and market needs.
“I first hired Linda because she demonstrated great competence as a magazine writer and editor. Her work was quick, thorough, and of the highest quality. She showed a marvelous sense of language and sound editorial judgment. A superb and complete editor, Linda understands markets and market needs. Since she completed her first project, we have made Linda a leader on our “first team,” responsible for some of our most challenging projects.”
James L. Romig
Scott, Foresman and Company
LET'S TALK ABOUT YOUR IMPORTANT PROJECT
Do you need to hand off a heads-down, marketing-driven project?
Getting started with me is easy.
Contact me today to see what our marketing partnership can do.
Linda is a reliable freelance writer.
"…I personally appreciate your reliability. Not many of the freelance writers I've worked with would be willing to track down elusive information, follow leads (who sometimes don't want to be followed), and keep me updated on material they've already send in.…"
Steven Rigolosi
Prentice Hall
I could rely on Linda.
"Linda was absolutely fabulous in her position at Dell as a Business Analyst. I could rely on Linda to research, analyze, and then determine the best solutions for the eCommerce sites we were building. Linda consistently provided quality work, learned quickly, adapted quickly, and always delivered. She is an absolute pleasure to work with."
Paul Robinson
Dell Download Store