Could You Be the Next Internet Success Story?

Every day, it seems, you read another story of a new Internet success, an average guy or gal who appears out of nowhere and turns a clever idea into a thriving, profitable business.

How do they do it? And can you do it as well – or better?

How do you build a brand that your audience knows, likes, and trusts?

What’s the best way to let prospects know about the terrific products and services you offer?

Is there a tried-and-true formula that generates leads and sales while you sleep?

It’s not rocket science. But you’ll make more progress faster if you have a guide and a plan.

Meet Your Guide to Internet Success

My name is Linda Muterspaugh (MEW-ter-spa), and I can help you analyze your audience and plan, write, or edit content and persuasive messages that meet their needs.

I write with a marketing focus that is based on understanding why we need to publish a blog, say, or a sales page. On an effective website, every image and piece of writing has a function in your overall goal – moving a site visitor from an idle shopper to a devoted customer. I developed this focus from working with senior managers who relied on me to manage the development and implementation of Level A products. I’m proud to have been on teams that created winning products that received awards and a healthy market share.

To supplement my work experience, I’ve sought training from the best in the business. And I’m still learning.

My specialties are software development, SaaS, professional development, and personal development. Plus, I have experience in business management and many technology-dependent industries.

To learn more, click the Why Me? menu link.

Why Your Plan Needs to Include a Website

Introduces Your Company to Its Target Markets

Many companies still use their websites to publish a corporate brochure – slick pictures and slicker language that only present the company and its accomplishments.

A better plan is to look at your market and answer basic questions. “What are we selling?” “Who needs to buy it?” “Why would they buy it?” “Why would they buy it from us?” “Why wouldn’t they buy from us?”

You can  – and should – use the answers to shape every page of your website. When a newcomer visits your site, it will be apparent. “This company gets me, and they know how to solve my problem.”

Generates Leads and Sales 24 x 7

Billions of consumers love shopping online, but the Internet has truly liberated B2B customers.

The formal sales presentation in a stuffy conference room is no longer required. In fact, Gartner’s 2023 B2B Buying Report indicated that 72 percent of CSOs and CMOs prefer to do their buying research online, without the assistance of a sales rep. Much of that research can occur on your business website outside standard business hours. By providing clear product pages, persuasive copy, FAQs, and a rich resource center featuring blog posts, case studies, and white papers, you help your customers research your product and services 24×7. Add a lead generation funnel and a shopping cart – specialized collections of pages – and your site can collect leads and sales while you sleep.

Focuses Your Energy and Increases Your ROI

Early in my career, I was lucky enough to work in the Design Center for a major cell phone manufacturer. Every room was decorated with oversized photos of customers in various settings – all using a cell phone to stay connected to the world. (My favorite was the gymnast leaning on the balance beam.)

The photos were attractive, but more importantly, they focused the design team’s energies. They were visual reminders of the answers to the “why” questions.

As your team grows and you need to bring in outsiders, the “why” answers can be incorporated into brand guidelines and creative briefs that produce more effective, on-brand messages. And when you present a unified set of messages to your audience, your costs will go down, and sales will go up, increasing the return on your investment.

Who I Work With

Your Next Steps

Your next steps are all up to you. Do you continue to struggle with a DIY approach to your valuable marketing materials? Or do you seek professional help? The time for action is now.

You can learn more about me and my services by clicking through this website. I’m easy to work with, and I want to help you succeed.

Or you can request a free, 30-minute Discovery Call. We’ll discuss your vision, your immediate goals and needs, a timeframe, and a budget. If we decide to move forward, I’ll send a proposal for your review. Once you approve, we’ll get to work on helping you fulfill your vision of success.