What’s a partner in marketing? And why do I need one?

In an ideal world, marketing would be seen as a profit center, and every marketing manager would have all the staff and resources they need.

In the real world, your staff spends so much time in planning sessions and meetings that they don’t have time to actually write.

The logical solution is to find a freelancer to pick up the slack. But you can’t hire just any freelancer. You need a marketing partner who understands buyer psychology and the role each marketing piece plays in guiding prospects through the customer journey.

Within every marketing deliverable, there’s an unspoken message that speaks to the audience’s pain point and the relief they’re seeking. And that unspoken message has to be woven throughout the marketing message. It can’t be added at the last minute by making a few tweaks before you submit final copy to Production.

I aim to be your marketing partner. I speak Marketing so you don’t have to explain the basics to me. Brief me on your market analysis, an avatar or ICP (ideal customer profile), the reader’s place in the funnel (top, middle, or bottom), format, and length, and I’ll deliver a writing product that hits your marketing targets.

Meet Your Future Partner in Marketing

My name is Linda Muterspaugh (MEW-ter-spa), and I can help you complete the heads-down writing tasks essential to meeting your marketing goals.

I write with a marketing focus grounded in understanding why we need to publish a blog post, say, or a sales page. On an effective website, every image and piece of writing has a function in your overall goal – moving a site visitor from an idle browser to a devoted customer. I developed this focus from working with senior managers who relied on me to manage the development and implementation of Level A products. I’m proud to have been on teams that created winning products that received awards and a healthy market share.

To supplement my work experience, I’ve sought training from the best in the business. And I’m still learning.

My specialties are software development, SaaS, professional development, and personal development. Plus, I have experience in business management and many technology-dependent industries.

To learn more, click the Why Me? menu link.

Who I Work With

Your Next Steps

Your next steps are all up to you.

You can learn more about me and my services by clicking through this website. I’m easy to work with, and I want to help you succeed.

Or you can request a free 30-minute Discovery Call. We’ll discuss your current and future goals and needs, a timeframe, and a budget. If we decide to move forward, I’ll send a proposal for your review. Once we reach an agreement, I’ll get to work.