Why Me?

Adding a new member to your team is a big decision. And you’re busy. Here’s a quick summary to help you feel confident you are working with a professional who can help you connect with your target audience.

 A developmental editor and writing coach. As a senior editor for textbooks in psychology and information systems, my primary challenge was to ensure the finished book met market needs. Coverage and depth of coverage were major concerns. Equally important: The use of active voice and a feature-writing style to capture readers’ imaginations. (I’ve even coached AI tools to generate product descriptions that speak to a reader’s emotions.)

 A 19-year veteran of IT with experience as a technical writer, trainer, and business analyst. You’ll get to tap my skills in explaining complex subjects and translating features into compelling benefits.

A consultant with a consultant’s mindset. Through my work in IT, I have hands-on, nitty-gritty experience in dozens of industries and specialties that depend on technology. For details, see Industry Experience. By observing how fundamental business processes are automated across industries, I appreciate the strategic value of technology. More importantly, I’ve worked with senior managers responsible for planning and business strategies. I’m quick to understand what I need to write and why.

 An observer with empathy for your stakeholders. Most people hate change. Stir in a healthy dose of technology and time pressure, and you have a recipe for confusion and resistance. And confused prospects never buy. I make it easy for readers to understand WIIFM – What’s In It For Me.

 A B2B journalist. As a trained storyteller, I can share your story and mission, as well as the stories of customers you’ve already helped.

 A certified content marketer, social media strategist, and copywriter specializing in digital marketing. In addition to my certificates, I learned from master instructors who incorporated the principles of Eugene Schwartz’s Breakthrough  Advertising into their courses. You’ll benefit from this training in each of your projects.

 A professional with an ego-light approach to reviews and revisions. My primary goal is to help you meet your audience’s needs throughout the customer journey.

Your Next Steps

Your next steps are all up to you.

You can learn more about me and my services by clicking through this website. I'm easy to work with, and I want to help you succeed.

Or you can request a free 30-minute Discovery Call. We'll discuss your current and future goals and needs, a timeframe, and a budget. If we decide to move forward, I'll send a proposal for your review. Once we reach an agreement, I'll get to work.