Email Marketing – Product Launch Email for a Map Publisher’s Online Store
Subject: How to Buy Unique Holiday Gifts without Fighting the Crowds
Date: <sysdate>
From: TheStoreKeeper@randmcnally.com
To: <customer_first_name> <customer_last_name>
Dear <customer_first_name>,
Just in time for your holiday shopping! Rand McNally is pleased to announce the grand opening of The Rand McNally Travel Store (http://store.randmcnally.com), the web’s most comprehensive, one-stop shop for all your travel-related needs.
- Simplify your holiday shopping. Why fight the crowds for a doorbuster special when you can buy unique, quality gifts from the comfort of your home? Browse our clearly organized departments or search – the choice is yours!
- Free shipping on orders of $50.00 or more. (See details.)
- Wide selection of name brands you trust. We’ve gathered more than 3,000 products from the world’s leading providers – Fodor’s, Frommer’s, Eagle Creek, Dorling Kindersley, Replogle, Fielding’s, Woodall’s, and, of course, Rand McNally.
- Maps, maps, and more maps. Now you can buy and study local maps of your destinations before you travel. The Rand McNally Travel Store features hundreds of high-quality Rand McNally street and wall maps that are known and trusted the world over.
- Looking for more? We also have a broad selection of travel software, road atlases, guidebooks, globes, world atlases, reference tools, children’s games and activities, luggage, and travel accessories.
- Personal Shopper takes the guesswork out of gift giving. Stumped for gift ideas? Our Personal Shopper can offer suggestions in any of six categories, ranging from “home and office” to “kids” and “travel essentials”.
- Safe, secure, and always open. You can order online, using our secure Shopping Cart system, or you can order by phone, fax, or mail. The Rand McNally Travel Store is always open – 24 hours a day, seven days a week – making it easy to shop any time of the day or night.
We hope you’ll visit soon and add us to your list of favorite bookmarks.
TheStoreKeeper@randmcnally.com
P.S. Be sure to check out the updates on our main site, www.randmcnally.com:
- Online reservations for flights, rental cars, and hotels
- Up-to-date road construction and weather forecasts
- More than 300,000 pages of online travel guides, as well as customized sections for business travelers, families, and budget-minded travelers of all ages.
- Travel forums where you can post questions and exchange tips with like-minded travelers.
P.P.S. From time to time, we may send you e-mail messages regarding updates to the site and other news that may be of interest to you. If you do not wish to receive these emails, please click the unsubscribe link.