Email Marketing for a Fitness App – Writing and Layout of First Email of an Email Campaign

Note: This email is based on a class assignment about DPY Yoga, a fitness center created by 3X World Champion Wrestler Diamond Dallas Page, to help veterans and other disabled adults reclaim their lives. The original CTA (Call to Action) was to have the reader watch a YouTube video about one of the company’s success stories. Because the results would be hard to measure, I changed the CTA to sign up for a free one-month trial of the company’s app.

From: Jonathan “Coyote” Williams

To: [first_name] [last_name]

Subject: How a Wrestling Legend Can Help You Take Your Life Back

Hi [first_name],

Have you given up on yourself? It’s easy to do, when you live in pain, when you’re overweight, and when the doctors say you’ll always depend on a cane, a walker, or a wheelchair.

Well, I’ve got a second opinion for you: Yes, you can take your life back. Yes, you can learn to believe in yourself.  And yes, you can be stronger.

This is Jonathan Williams, but you may know me better by my pro wrestling “ring” name, Coyote Willians, or just Coyote, 3X World Champion Wrestler.

After years of countless wrestling injuries, my body knew pain. Quality of life? Pretty rotten.

But I didn’t give up. I rebuilt myself, using movements and exercises that became the basis of The Coyote Pack, the fitness center for people like you and me.

But feeling better wasn’t enough for me. My “why” became helping others to rebuild their lives and find the physical fitness they deserve.

I could go on for days, rejoicing in the lives we’ve transformed at The Coyote Pack.

But a YouTube video is worth a thousand words, so please join the ninety million people who’ve watched “Never, Ever Give Up: Darren’s Inspirational Transformation” at this link.

If The Coyote Pack can help a disabled veteran like Darren, just imagine the safe and steady progress you could make with The Coyote Pack’s help.

Close your eyes and picture your future. Do you like what you see?

That image doesn’t have to be a fantasy. We want to show you a path to the fitness you deserve, by giving you a free one-month subscription to The Coyote Pack app.

For a full month — four weeks — you’ll get full access to all that The Coyote Pack app offers:

• Anytime, anywhere access to 300-plus streaming workouts. We update these regularly, so you’ll always find a workout to meet you where you are…even if you can’t get out of bed.
• A convenient, all-in-one place to track your progress in managing your heart rate, calories burned, body measurements, blood pressure, and blood sugar.
• The latest content from The Coyote Pack’s five-star, easy-peasy cooking shows. Learn about the nutrition and meal preparation you need to support your new fitness.
• Stay inspired by weekly motivations from my dedicated staff and me.

At the end of the month, I’m confident you’ll see why The Coyote Pack app has 12,000 5-star reviews on the iOS platform alone. The app is also available on Android, Smart TV, or the web.

Ready to take a chance? Let’s get started.

[Insert graphic for free month trial, clicking graphic links to the free-month-trial landing page]

Yours in hope,

Coyote

P.S. If you’d like to see how we have helped others like you, please visit our Testimonials page. I hope you’ll be inspired.