Lead Generation Email for a Fitness App

Note: Written in response to a challenge to write an email supporting a company I admired. I chose DDPY (formerly DDP Yoga), a fitness system created by three-time World Champion Wrestler Diamond Dallas Page, to help disabled veterans and adults reclaim their lives. Because this was not a commissioned project, I changed the names to avoid confusion.

From: Jonathan “Coyote” Williams

To: [first name] [last name]

Subject: Disabled? Feeling down? A wrestling legend can help…
But only if you choose “Yes.”

Hi [first name],

Have you given up on yourself? It’s easy to do… when you live in pain… you’re overweight… and day after day, you feel yourself getting sicker and weaker. But the doctors say you have no choice. You’ll always depend on crutches, a walker, or a wheelchair.

Well, I’ve got a second opinion for you. Yes, you can take your life back. Yes, you can believe in yourself. And yes, you can be stronger and more active, even if you’ve been sidelined by a disability.

Who am I? And why should you listen to me?

This is Jonathan Williams, but you may know me better by my pro wrestling “ring” name, Coyote Williams, or just Coyote, three-time World Champion Wrestler.

After years of countless wrestling injuries, my body knew pain. Quality of life? Pretty rotten.

But I didn’t give up. I was determined to come back, to reclaim my life. In the beginning, every day left me hurting. I wanted to give up so many times, to surrender to the pain and despair. But I couldn’t accept that future for myself. And, if you’ve read this far, I bet you can’t accept that future for yourself either.

When you refuse to give up and you’re willing to work, you can find people who want to help you. I found physical therapists, trainers, even yoga gurus who helped me rebuild my body. And let me tell you, getting your body back feels wonderful. I even thought about returning to the ring.

But I couldn’t rest. Feeling better wasn’t enough for me. My “why” became helping others rebuild their lives and find the level of physical fitness they deserve. To show my gratitude for getting a second chance at life, I had to create The Coyote Pack, a gym for people like you and me. And then I hired a staff of licensed physical therapists, certified trainers, and other experts, to provide professional care to the disabled men and women who joined The Coyote Pack.

What are others saying about The Coyote Pack?

I could go on for days, rejoicing in the lives we’ve transformed at The Coyote Pack. In fact, we have so many video testimonials, they take up eighteen pages on our website.

We’ve helped professional athletes, like me, wounded veterans, celebrities, and hundreds of average people who just got beat up by depression and the physical demands of their jobs.

If The Coyote Pack can help other disabled people, just imagine the safe and steady progress you could make with The Coyote Pack’s help.

You’re welcome to spend some time on our Testimonials page. But be sure to come back to this email, because I have a special gift for you.

Ready to sample your new life?

Close your eyes and picture the future you crave. Moving confidently through your day. Meeting all your obligations at home and at work. Visiting a sunny park and stopping to smell the flowers. Do you like what you see?

Those images don’t have to be a fantasy. Even if you can’t come to our gym in Atlanta, Georgia, you can download our app, to get our help wherever you are. Now, for a limited time, we want to show you a path to the fitness you deserve, by giving you a free one-week test drive of The Coyote Pack Fitness & Motivation app.  You can download the app to your mobile device or television, whichever is most convenient for you.

For a full week — seven days a week, twenty-four hours a day — you’ll get full access to all that The Coyote Pack Fitness & Motivation app offers:

  • Anytime, anywhere access to 300-plus streaming workouts. We update these regularly, so you’ll always find a workout to meet you where you are…even if you can’t get out of bed.
  • A convenient, all-in-one place to track your progress in managing your heart rate, calories burned, time in “the fat burning zone,” body measurements, pain levels, blood pressure, blood sugar, and more.
  • The latest content from our cooking shows. Learn about the nutrition and meal preparation you need to support your new fitness.
  • Stay inspired by weekly motivations from my dedicated staff and me.

Reclaiming your body won’t be easy. But you can do it. That’s why we wanted to let you take the app for a free test drive, to see what it feels like to have information and inspiration twenty-four hours a day, seven days a week.

At the end of the week, I’m confident you’ll see why The Coyote Pack Fitness & Motivation app has 14,000 5-star reviews on the iOS platform alone. The app is also available on Android, Smart TV, or the web.

Ready to claim your free, one-week subscription to The Coyote Pack Fitness and Motivation app? Just click Yes and let’s get started.

[Insert graphic for the free trial subscription, “Ready to claim your free, one-week subscription to The Coyote Pack Fitness and Motivation app?”. The graphic will contain a “Yes, l want to start now!” button, which links to the landing page for the free trial subscription. The “No, I’m Not Ready” button will link to an alternate landing page, with copy listing the benefits of not waiting another day to start.]

Yours in hope,

Coyote

P.S. At The Coyote Pack, you’re never alone. We’ll be sending follow-up emails over the next week to help you get the most out of your trial subscription to The Coyote Pack Fitness and Motivation app. You can unsubscribe anytime, but most members tell us these emails really helped them.