Lead General Funnel for a Training Webinar

Developed for a retired business consultant who plans to launch a series of online courses and one-on-one coaching sessions for small businesses. 

Display Ads

Because he did not have a mailing list and could not be sure emails would be opened quickly, the consultant was urged to buy display ads. Each display ad includes a call-to-action button that drives traffic to a landing page, where copywriting persuades readers to sign up for the free webinar. The result: A prospect gets to sample the consultant’s training, and the consultant gets another lead for his mailing list.

Each display ad mirrors the landing page’s wording to help readers feel confident they’re following the “right” path.

Alternate Landing Pages

Often, it’s hard to tell which version of a landing page will be most effective. In A-B test, the web page will display two versions of a landing page, so that you can actually measure which version gets the most responses.

In both alternatives, the wording on the landing page mirrors the wording in the display ads, to assure readers they are following the right path.

Alternate A

Alternate B