Lead Generation Email for a Fitness App
Notes:
I changed the names because this was not a commissioned assignment.
Under the heading “What are others saying about the Coyote Pack,” both links will lead to the company’s Testimonial page. The Testimonial page will feature a prominent button, “Ready to Sample Your New Life?” This button will link to the landing page for the free subscription.
I recommend a month-long free subscription, plus a drip campaign of follow-up emails, to increase the odds that the Coyote Pack will become a desirable habit and convert the free subscription to a paid one.
From: Jonathan “Coyote” Williams
To: [first name] [last name]
Subject: How a Wrestling Legend Can Help You Take Your Life Back
Hi [first name],
Have you given up on yourself? It’s easy to do… when you live in pain… you’re overweight… and the doctors say you’ll always depend on a cane, a walker, or a wheelchair.
Well, I’ve got a second opinion for you. Yes, you can take your life back. Yes, you can learn to believe in yourself. And yes, you can be stronger.
Who am I? And why should you listen to me?
This is Jonathan Williams, but you may know me better by my pro wrestling “ring” name, Coyote Williams, or just Coyote, three-time World Champion Wrestler.
After years of countless wrestling injuries, my body knew pain. Quality of life? Pretty rotten.
But I didn’t give up. I rebuilt myself, using movements and exercises that became the basis of the Coyote Pack, the fitness center for people like you and me.
But feeling better wasn’t enough for me. My “why” became helping others to rebuild their lives and find the physical fitness they deserve. That’s why I created the Coyote Pack, to show my gratitude for my new life.
What are others saying about the Coyote Pack?
I could go on for days, rejoicing in the lives we’ve transformed at the Coyote Pack.
But a YouTube video is worth a thousand words, so please join the ninety million people who’ve watched “Never, Ever Give Up: Darren’s Inspirational Transformation” at this link.
If The Coyote Pack can help a disabled veteran like Darren, just imagine the safe and steady progress you could make with The Coyote Pack’s help.
Need more proof? Visit the Coyote’s Pack Testimonial page.
Ready to sample your new life?
Close your eyes and picture the future you crave. Do you like what you see?
That image doesn’t have to be a fantasy. We want to show you a path to the fitness you deserve, by giving you a free one-month subscription to the Coyote Pack Fitness & Motivation app.
For a full month — four weeks, seven days a week, twenty-four hours a day — you’ll get full access to all that the Coyote Pack Fitness & Motivation app offers:
- Anytime, anywhere access to 300-plus streaming workouts. We update these regularly, so you’ll always find a workout to meet you where you are…even if you can’t get out of bed.
- A convenient, all-in-one place to track your progress in managing your heart rate, calories burned, time in “the fat burning zone,” body measurements, pain levels, blood pressure, blood sugar, and more.
- The latest content from our cooking shows. Learn about the nutrition and meal preparation you need to support your new fitness.
- Stay inspired by weekly motivations from my dedicated staff and me.
At the end of the month, I’m confident you’ll see why the Coyote Pack Fitness & Motivation app has 12,000 5-star reviews on the iOS platform alone. The app is also available on Android, Smart TV, or the web.
Ready to take a chance? Let’s get started.
[Insert graphic for the free sample subscription. The graphic will contain a “Ready to Sample Your New Life?” button, which will link to the landing page for the free subscription.]
Yours in hope,
Coyote
P.S. At the Coyote Pack, you’re never alone. We’ll be sending follow-up emails over the next few days to help you take action and move forward in building your new life. You can unsubscribe anytime, but most readers tell us these emails are really helpful.