Marketing Campaign for New Mom Yoga Class

The campaign consists of the following pieces:

• A press release, to be sent four to six weeks before the first class.
• Display ads for online and print distribution, to be published daily at least five weeks before the first class.
• A social media post, to be published daily at least five weeks before the first class
• A monthly newsletter announcement, to be published at least two issues before the first class.
• An article on the benefits of yoga for new mothers, to be submitted at least three months before the first class.
• A postcard to be sent via bulk mail to every household served by the hospital network, to be mailed twice at least six weeks before the first class.

Press Release

[to be distributed on fittness center letterhead]

FOR IMMEDIATE RELEASE