Why Me?
Adding a new member to your team is a big decision. And you’re busy. Here’s a quick summary to help you feel confident you are working with a professional who can help you connect with your target audience.
A 19-year veteran of IT with experience as a technical writer, trainer, and business analyst. You’ll get to tap my skills in explaining complex subjects and translating then into compelling benefits.
A consultant with a consultant’s mindset. Through my work in IT, I have hands-on, nitty-gritty experience in dozens of industries and specialties that depend on technology. By seeing how fundamental business processes are automated in different industries, I appreciate the strategic value of technology. More importantly, I’ve worked with senior managers responsible for planning business strategies. I know what I need to write and why.
An observer with empathy for your stakeholders. Most people hate change. Stir in a healthy dose of technology and time pressure, and you have a recipe for confusion and resistance. And confused prospects never buy. I make it easy for readers to understand WIIFM – What’s In It For Me.
A B2B journalist. As a trained storyteller, I can share your story and mission, as well as the stories of customers you’ve already helped.
A certified content marketer, social media strategist, and copywriter specializing in digital marketing. In addition to my certificates, I learned from masters who incorporated the principles of Eugene Schwartz’s Breakthrough Advertising into their courses. You’ll benefit from this training in each of your projects.
An ego-light approach to reviews and revisions. My primary goal is to help you meet your audience’s needs at every level of awareness.
Your Next Steps
Your next steps are all up to you. Do you continue to struggle with a DIY approach to your valuable marketing materials? Or do you seek professional help? The time for action is now.
You can learn more about me and my services by clicking through this website. I’m easy to work with, and I want to help you succeed.
Or you can request a free, 30-minute Discovery Call. We’ll discuss your vision, your immediate goals and needs, a timeframe, and a budget. If we decide to move forward, I’ll send a proposal for your review. Once you approve, we’ll get to work on fulfilling your vision.