Lead General Funnel for a Training Webinar

Display Ads

Because he did not have a mailing list and could not be sure emails would be opened quickly, the consultant chose to buy display ads. Each display ad includes a call-to-action button that drives traffic to a landing page, where direct-response copywriting persuades readers to sign up for the “free” webinar. The result: A prospect gets to sample the consultant’s training, and the consultant gets another lead for his mailing list.

Each display ad mirrors the wording of the landing page to help readers feel confident that they’re following the “right” path.

Alternate Landing Pages

Often, it’s hard to tell which version of a landing page will be most effective. In A-B test, the web page will display two versions of a landing page, so that you can actually measure which version gets the most responses.

In both alternatives, the wording on the landing page mirrors the wording in the display ads, to assure readers they are following the right path.

Alternate A

Alternate B

Your Next Steps

Your next steps are all up to you. Do you continue to struggle with a DIY approach to your valuable marketing materials? Or do you seek professional help? The time for action is now.

You can learn more about me and my services by clicking through this website. I’m easy to work with, and I want to help you succeed.

Or you can request a free, 30-minute Discovery Call. We’ll discuss your vision, your immediate goals and needs, a timeframe, and a budget. If we decide to move forward, I’ll send a proposal for your review. Once you approve, we’ll get to work on fulfilling your vision.