Email Marketing – Announcing the Launch of Rand McNally’s Online Store

Subject: Grand Opening of Rand McNally’s Online Store

Date: <sysdate>

From: TheStoreKeeper@randmcnally.com

To: <customer_email_address> 

Dear <customer_first_name> <customer_last_name>,

Thank you for registering with Rand McNally Online. From time to time, we may send you e-mail messages regarding updates to the site and other news that may be of interest to you. If you do not wish to receive these emails, please click the unsubscribe link.

Just in time for your holiday shopping! Rand McNally is pleased to announce the grand opening of The Rand McNally Travel Store (http://www.randmcnallystore.com), the web’s most comprehensive, one-stop shop for all your travel needs.

  • Wide selection of name brands you trust. We’ve gathered more than 3,000 products from the world’s leading providers – Fodor’s, Frommer’s, Eagle Creek, Dorling Kindersley, Replogle, Fielding’s, Woodall’s, and, of course, Rand McNally.

  • Maps, maps, and more maps. Now you can buy and study local maps of your destinations before you travel. The Rand McNally Travel Store features hundreds of high-quality Rand McNally street and wall maps that are known and trusted the world over.
  • Looking for more? We also have a great selection of travel software, road atlases, guidebooks, globes, world atlases, reference tools, children’s games and activities, luggage, and travel accessories.
  • Easy to navigate. Why fight the crowds when you can shop from your easy chair? Browse our clearly organized departments or search – the choice is yours!
  • Personal Shopper takes the guesswork out of gift giving. Stumped for gift ideas? Our Personal Shopper can offer suggestions in any of six categories, ranging from “home and office” to “travel essentials.”
  • Safe, secure, always open. You can order online, using our secure Shopping Cart system, or you can order by phone, fax, or mail. The Rand McNally Travel Store is always open – 24 hours a day, 7 days a week – making it easy to shop any time of the day or night.

We hope you’ll visit soon and add us to your list of favorite bookmarks.

The Store Keeper

P.S. Be sure to check out the updates on our main site, www.randmcnally.com:

  • Online reservations for flights, rental cars, and hotels
  • Up-to-date road construction and weather forecasts
  • More than 300,000 pages of online travel guides, as well as special sections for business travelers, families, and budget-minded travelers of all ages.
  • Travel forums where you can post questions and exchange tips with like-minded travelers.