Why Me?

Adding a new member to your team is a big decision. And you can only gather so much information is a virtual meeting. Here are two answers to the question, “Why Me?”

• The Executive Summary
• The Storyteller’s Version

I look forward to getting to know you.

The Executive Summary: Why I’m the SaaS Writer for You

A 19-year veteran of IT with experience as a technical writer, trainer, and business analyst. You’ll get to tap my skills in translating technical features into compelling business benefits.

A consultant with a consultant’s mindset.  Through my work in IT, I have hands-on, nitty-gritty experience in dozens of industries and specialties that depend on technology (see below). By seeing how basic business processes are automated in different industries, I came to appreciate the strategic value of technology.

An observer with empathy for your stakeholders. Most people hate change. Stir in a healthy dose of new technology and a standard dose of time pressure and you have a recipe for fear and resistance. By talking to users, by watching them in focus groups and in usability labs, I understand their concerns and learned to write instructions and manuals that would bring them up to speed quickly. 

A B2B journalist. As a trained storyteller, I can share your story and mission, as well as the stories of the customers you’ve already helped.

A certified content marketer and copywriter specializing in digital marketing. You’ll benefit from this training on each of your projects.

 An ego-light approach to reviews and revisions, with the goal of meeting the needs of your audience.

Industries

I’ve been called a “jack of all trades” – a compliment when you consider the full quote.

“A jack of all trades is a master of none, but oftentimes better than a master of one.”

To save you time, I do my homework before we meet. Plus, I’m known for asking smart questions that make good use of a busy professional’s time.

My career has been focused on education, professional development, and Information Technology (IT) and software. As an IT consultant, I also offer you hands-on experience in a few other industries.

The Storyteller’s Version: How I Became the Right Writer for You

If you’ve searched for a SaaS writer to help you, you know it’s not easy to find the “right” writer – someone who understands both your offerings and your buyers. These insights come quickly to me, thanks to how I was raised, my training, and my professional experience.

Encouraged to Be Curious About How Things Work

Every table bore a pile of books and magazines.

I grew up in a big, rambling house in a small Indiana town, surrounded by a family that lived to understand how things work.

Almost daily, it seemed, there were long, sometimes heated “discussions” about how things worked, how they should work, and how they would work even better if any of them had been on the design team. Every table was piled high with magazines like Popular Science and Modern Photography.

I thought it was normal to be curious about how things work. And I’m still curious today.

Trained as a Journalist

My curiosity led me into the world of journalism, where I gained experience as an investigative reporter, a feature writer, and a managing editor. I learned how to interview experts and use stories to explain big issues.

Hired to Create the Textbook Equivalent of Psychology Today

My unofficial goal: Sell psychology as a career.

My journalism training opened a big door at a major publisher of college textbooks.

My managers wanted a journalist to help them create the textbook equivalent of Psychology Today. My official assignment was to bring a journalistic flair to every page and image. My unofficial goal was to sell psychology as a potential career. By working with psychological ideas, I developed more empathy for the students and faculty who would be using my texts.

Next, I helped to create another groundbreaking text – the publisher’s first entry into the competitive market of information systems.

Joined the World of Software Publishing and E-Commerce

I have worked on B2C and B2B eCommerce sites.

From there, it was an easy move to a software publisher. As managing editor, I managed the staff, schedule, and budget needed to maintain 11,000 pages of content about tourist attractions.

In addition, I created the proposal for the company’s first e-commerce site and developed the requirements for integrating the CD-ROM software with an online reservation system.

As a technical writer, I won awards and judged professional competitions. As a business analyst, I was in demand for writing clear requirements.

Leaped into IT Consulting

I can speak both IT and B2B.

From there, I became an IT consultant, providing technical writing, training, and business analysis services. My clients ranged from startups to Fortune 500 companies. Through my work as an IT consultant, I gained practical hands-on experience in dozens of industries and specialties that depend on technology.

In most of my assignments, I either worked for a Marketing department or worked closely with senior marketing managers.

Along the way, I was tapped to write training, web pages, brochures, demo scripts, audio scripts, and other marketing materials.

Through these experiences, I began to see the strategic value of the materials I worked on.

Trained as a Professional Copywriter and Digital Marketer

The online sales funnel is essential to digital marketing.

I find marketing fascinating and the world of copywriting and digital marketing even more fascinating. I respect these fields and have made an effort to learn and keep up with current practices. You can see some of my certifications at the bottom of the page.

Thanks to my ongoing training and certifications, you can feel confident that you’re working with a trained professional who can help you connect with your content.

Your Next Steps

To learn more about my services, please click Services.

If you’re ready to talk about a project, send me an email at Linda@LindaMuterspaugh.com or click Let’s Talk.

The Executive Summary: Why I’m the SaaS Writer for You

A 19-year veteran of IT with experience as a technical writer, trainer, and business analyst. You’ll get to tap my skills in translating technical features into compelling business benefits.

A consultant with a consultant’s mindset.  Through my work in IT, I have hands-on, nitty-gritty experience in dozens of industries and specialties that depend on technology (see below). By seeing how basic business processes are automated in different industries, I came to appreciate the strategic value of technology.

An observer with empathy for your stakeholders. Most people hate change. Stir in a healthy dose of new technology and a standard dose of time pressure and you have a recipe for fear and resistance. By talking to users, by watching them in focus groups and in usability labs, I understand their concerns and learned to write instructions and manuals that would bring them up to speed quickly. 

A B2B journalist. As a trained storyteller, I can share your story and mission, as well as the stories of the customers you’ve already helped.

A certified content marketer and copywriter specializing in digital marketing. You’ll benefit from this training on each of your projects.

Industries

I’ve been called a “jack of all trades” – a compliment when you consider the full quote.

“A jack of all trades is a master of none, but oftentimes better than a master of one.”

To save you time, I do my homework before we meet. Plus, I’m known for asking smart questions that make good use of a busy professional’s time.

My career has been focused on education, professional development, and Information Technology (IT) and software. As an IT consultant, I also offer you hands-on experience in a few other industries.

The Storyteller’s Version: How I Became the Right Writer for You 

If you’ve searched for a SaaS writer to help you, you know it’s not easy to find the “right” writer – someone who understands both your offerings and your buyers. These insights come quickly to me, thanks to how I was raised, my training, and my professional experience.

Encouraged to Be Curious About How Things Work

Every table bore a pile of books and magazines.

I grew up in a big, rambling house in a small Indiana town, surrounded by a family that lived to understand how things work.

Almost daily, it seemed, there were long, sometimes heated “discussions” about how things worked, how they should work, and how they would work even better if any of them had been on the design team. Every table was piled high with magazines like Popular Science and Modern Photography.

I thought it was normal to be curious about how things work. And I’m still curious today.

Trained as a Journalist

My curiosity led me into the world of journalism, where I gained experience as an investigative reporter, a feature writer, and a managing editor. I learned how to interview experts and use stories to explain big issues.

Hired to Create the Textbook Equivalent of Psychology Today

My unofficial goal: Sell psychology as a career.

My journalism training opened a big door at a major publisher of college textbooks.

My managers wanted a journalist to help them create the textbook equivalent of Psychology Today. My official assignment was to bring a journalistic flair to every page and image. My unofficial goal was to sell psychology as a potential career. By working with psychological ideas, I developed more empathy for the students and faculty who would be using my texts.

Next, I helped to create another groundbreaking text – the publisher’s first entry into the competitive market of information systems.

Joined the World of Software Publishing and E-Commerce

I have worked on B2C and B2B eCommerce sites.

From there, it was an easy move to a software publisher. As managing editor, I managed the staff, schedule, and budget needed to maintain 11,000 pages of content about tourist attractions.

In addition, I created the proposal for the company’s first e-commerce site and developed the requirements for integrating the CD-ROM software with an online reservation system.

As a technical writer, I won awards and judged professional competitions. As a business analyst, I was in demand for writing clear requirements.

Leaped into IT Consulting

I can speak both IT and B2B.

From there, I became an IT consultant, providing technical writing, training, and business analysis services. My clients ranged from startups to Fortune 500 companies. Through my work as an IT consultant, I gained practical hands-on experience in dozens of industries and specialties that depend on technology.

In most of my assignments, I either worked for a Marketing department or worked closely with senior marketing managers.

Along the way, I was tapped to write training, web pages, brochures, demo scripts, audio scripts, and other marketing materials.

Through these experiences, I began to see the strategic value of the materials I worked on.

Trained as a Professional Copywriter and Digital Marketer

The online sales funnel is essential to digital marketing.

I find marketing fascinating and the world of copywriting and digital marketing even more fascinating. I respect these fields and have made an effort to learn and keep up with current practices. You can see some of my certifications at the bottom of the page.

Thanks to my ongoing training and certifications, you can feel confident that you’re working with a trained professional who can help you connect with your content.

Your Next Steps

To learn more about my services, please click Services.

If you’re ready to talk about a project, send me an email at Linda@LindaMuterspaugh.com or click Let’s Talk.

The Executive Summary: Why I’m the SaaS Writer for You

A 19-year veteran of IT with experience as a technical writer, trainer, and business analyst. You’ll get to tap my skills in translating technical features into compelling business benefits.

A consultant with a consultant’s mindset.  Through my work in IT, I have hands-on, nitty-gritty experience in dozens of industries and specialties that depend on technology (see below). By seeing how basic business processes are automated in different industries, I came to appreciate the strategic value of technology.

An observer with empathy for your stakeholders. Most people hate change. Stir in a healthy dose of new technology and a standard dose of time pressure and you have a recipe for fear and resistance. By talking to users, by watching them in focus groups and in usability labs, I understand their concerns and learned to write instructions and manuals that would bring them up to speed quickly. 

A B2B journalist. As a trained storyteller, I can share your story and mission, as well as the stories of the customers you’ve already helped.

A certified content marketer and copywriter specializing in digital marketing. You’ll benefit from this training on each of your projects.

Industries

I’ve been called a “jack of all trades” – a compliment when you consider the full quote.

“A jack of all trades is a master of none, but oftentimes better than a master of one.”

To save you time, I do my homework before we meet. Plus, I’m known for asking smart questions that make good use of a busy professional’s time.

My career has been focused on education, professional development, and Information Technology (IT) and software. As an IT consultant, I also offer you hands-on experience in a few other industries.

The Storyteller’s Version: How I Became the Right Writer for You 

If you’ve searched for a SaaS writer to help you, you know it’s not easy to find the “right” writer – someone who understands both your offerings and your buyers. These insights come quickly to me, thanks to how I was raised, my training, and my professional experience.

Encouraged to Be Curious About How Things Work

Every table bore a pile of books and magazines.

I grew up in a big, rambling house in a small Indiana town, surrounded by a family that lived to understand how things work.

Almost daily, it seemed, there were long, sometimes heated “discussions” about how things worked, how they should work, and how they would work even better if any of them had been on the design team. Every table was piled high with magazines like Popular Science and Modern Photography.

I thought it was normal to be curious about how things work. And I’m still curious today.

Trained as a Journalist

My curiosity led me into the world of journalism, where I gained experience as an investigative reporter, a feature writer, and a managing editor. I learned how to interview experts and use stories to explain big issues.

Hired to Create the Textbook Equivalent of Psychology Today

My unofficial goal: Sell psychology as a career.

My journalism training opened a big door at a major publisher of college textbooks.

My managers wanted a journalist to help them create the textbook equivalent of Psychology Today. My official assignment was to bring a journalistic flair to every page and image. My unofficial goal was to sell psychology as a potential career. By working with psychological ideas, I developed more empathy for the students and faculty who would be using my texts.

Next, I helped to create another groundbreaking text – the publisher’s first entry into the competitive market of information systems.

Joined the World of Software Publishing and E-Commerce

I have worked on B2C and B2B eCommerce sites.

From there, it was an easy move to a software publisher. As managing editor, I managed the staff, schedule, and budget needed to maintain 11,000 pages of content about tourist attractions.

In addition, I created the proposal for the company’s first e-commerce site and developed the requirements for integrating the CD-ROM software with an online reservation system.

As a technical writer, I won awards and judged professional competitions. As a business analyst, I was in demand for writing clear requirements.

Leaped into IT Consulting

I can speak both IT and B2B.

From there, I became an IT consultant, providing technical writing, training, and business analysis services. My clients ranged from startups to Fortune 500 companies. Through my work as an IT consultant, I gained practical hands-on experience in dozens of industries and specialties that depend on technology.

In most of my assignments, I either worked for a Marketing department or worked closely with senior marketing managers.

Along the way, I was tapped to write training, web pages, brochures, demo scripts, audio scripts, and other marketing materials.

Through these experiences, I began to see the strategic value of the materials I worked on.

Trained as a Professional Copywriter and Digital Marketer

The online sales funnel is essential to digital marketing.

I find marketing fascinating and the world of copywriting and digital marketing even more fascinating. I respect these fields and have made an effort to learn and keep up with current practices. You can see some of my certifications at the bottom of the page.

Thanks to my ongoing training and certifications, you can feel confident that you’re working with a trained professional who can help you connect with your content.

Your Next Steps

To learn more about my services, please click Services.

If you’re ready to talk about a project, send me an email at Linda@LindaMuterspaugh.com or click Let’s Talk.

The Executive Summary: Why I’m the SaaS Writer for You

A 19-year veteran of IT with experience as a technical writer, trainer, and business analyst. You’ll get to tap my skills in translating technical features into compelling business benefits.

A consultant with a consultant’s mindset.  Through my work in IT, I have hands-on, nitty-gritty experience in dozens of industries and specialties that depend on technology (see below). By seeing how basic business processes are automated in different industries, I came to appreciate the strategic value of technology.

An observer with empathy for your stakeholders. Most people hate change. Stir in a healthy dose of new technology and a standard dose of time pressure and you have a recipe for fear and resistance. By talking to users, by watching them in focus groups and in usability labs, I understand their concerns and learned to write instructions and manuals that would bring them up to speed quickly. 

A B2B journalist. As a trained storyteller, I can share your story and mission, as well as the stories of the customers you’ve already helped.

A certified content marketer and copywriter specializing in digital marketing. You’ll benefit from this training on each of your projects.

Industries

I’ve been called a “jack of all trades” – a compliment when you consider the full quote.

“A jack of all trades is a master of none, but oftentimes better than a master of one.”

To save you time, I do my homework before we meet. Plus, I’m known for asking smart questions that make good use of a busy professional’s time.

My career has been focused on education, professional development, and Information Technology (IT) and software. As an IT consultant, I also offer you hands-on experience in a few other industries.

The Storyteller’s Version: How I Became the Right Writer for You 

If you’ve searched for a SaaS writer to help you, you know it’s not easy to find the “right” writer – someone who understands both your offerings and your buyers. These insights come quickly to me, thanks to how I was raised, my training, and my professional experience.

Encouraged to Be Curious About How Things Work

Every table bore a pile of books and magazines.

I grew up in a big, rambling house in a small Indiana town, surrounded by a family that lived to understand how things work.

Almost daily, it seemed, there were long, sometimes heated “discussions” about how things worked, how they should work, and how they would work even better if any of them had been on the design team. Every table was piled high with magazines like Popular Science and Modern Photography.

I thought it was normal to be curious about how things work. And I’m still curious today.

Trained as a Journalist

My curiosity led me into the world of journalism, where I gained experience as an investigative reporter, a feature writer, and a managing editor. I learned how to interview experts and use stories to explain big issues.

Hired to Create the Textbook Equivalent of Psychology Today

My unofficial goal: Sell psychology as a career.

My journalism training opened a big door at a major publisher of college textbooks.

My managers wanted a journalist to help them create the textbook equivalent of Psychology Today. My official assignment was to bring a journalistic flair to every page and image. My unofficial goal was to sell psychology as a potential career. By working with psychological ideas, I developed more empathy for the students and faculty who would be using my texts.

Next, I helped to create another groundbreaking text – the publisher’s first entry into the competitive market of information systems.

Joined the World of Software Publishing and E-Commerce

I have worked on B2C and B2B eCommerce sites.

From there, it was an easy move to a software publisher. As managing editor, I managed the staff, schedule, and budget needed to maintain 11,000 pages of content about tourist attractions.

In addition, I created the proposal for the company’s first e-commerce site and developed the requirements for integrating the CD-ROM software with an online reservation system.

As a technical writer, I won awards and judged professional competitions. As a business analyst, I was in demand for writing clear requirements.

Leaped into IT Consulting

I can speak both IT and B2B.

From there, I became an IT consultant, providing technical writing, training, and business analysis services. My clients ranged from startups to Fortune 500 companies. Through my work as an IT consultant, I gained practical hands-on experience in dozens of industries and specialties that depend on technology.

In most of my assignments, I either worked for a Marketing department or worked closely with senior marketing managers.

Along the way, I was tapped to write training, web pages, brochures, demo scripts, audio scripts, and other marketing materials.

Through these experiences, I began to see the strategic value of the materials I worked on.

Trained as a Professional Copywriter and Digital Marketer

The online sales funnel is essential to digital marketing.

I find marketing fascinating and the world of copywriting and digital marketing even more fascinating. I respect these fields and have made an effort to learn and keep up with current practices. You can see some of my certifications at the bottom of the page.

Thanks to my ongoing training and certifications, you can feel confident that you’re working with a trained professional who can help you connect with your content.

Your Next Steps

To learn more about my services, please click Services.

If you’re ready to talk about a project, send me an email at Linda@LindaMuterspaugh.com or click Let’s Talk.

The Executive Summary: Why I’m the SaaS Writer for You

A 19-year veteran of IT with experience as a technical writer, trainer, and business analyst. You’ll get to tap my skills in translating technical features into compelling business benefits.

A consultant with a consultant’s mindset.  Through my work in IT, I have hands-on, nitty-gritty experience in dozens of industries and specialties that depend on technology (see below). By seeing how basic business processes are automated in different industries, I came to appreciate the strategic value of technology.

An observer with empathy for your stakeholders. Most people hate change. Stir in a healthy dose of new technology and a standard dose of time pressure and you have a recipe for fear and resistance. By talking to users, by watching them in focus groups and in usability labs, I understand their concerns and learned to write instructions and manuals that would bring them up to speed quickly. 

A B2B journalist. As a trained storyteller, I can share your story and mission, as well as the stories of the customers you’ve already helped.

A certified content marketer and copywriter specializing in digital marketing. You’ll benefit from this training on each of your projects.

Industries

I’ve been called a “jack of all trades” – a compliment when you consider the full quote.

“A jack of all trades is a master of none, but oftentimes better than a master of one.”

To save you time, I do my homework before we meet. Plus, I’m known for asking smart questions that make good use of a busy professional’s time.

My career has been focused on education, professional development, and Information Technology (IT) and software. As an IT consultant, I also offer you hands-on experience in a few other industries.

The Storyteller’s Version: How I Became the Right Writer for You 

If you’ve searched for a SaaS writer to help you, you know it’s not easy to find the “right” writer – someone who understands both your offerings and your buyers. These insights come quickly to me, thanks to how I was raised, my training, and my professional experience.

Encouraged to Be Curious About How Things Work

Every table bore a pile of books and magazines.

I grew up in a big, rambling house in a small Indiana town, surrounded by a family that lived to understand how things work.

Almost daily, it seemed, there were long, sometimes heated “discussions” about how things worked, how they should work, and how they would work even better if any of them had been on the design team. Every table was piled high with magazines like Popular Science and Modern Photography.

I thought it was normal to be curious about how things work. And I’m still curious today.

Trained as a Journalist

My curiosity led me into the world of journalism, where I gained experience as an investigative reporter, a feature writer, and a managing editor. I learned how to interview experts and use stories to explain big issues.

Hired to Create the Textbook Equivalent of Psychology Today

My unofficial goal: Sell psychology as a career.

My journalism training opened a big door at a major publisher of college textbooks.

My managers wanted a journalist to help them create the textbook equivalent of Psychology Today. My official assignment was to bring a journalistic flair to every page and image. My unofficial goal was to sell psychology as a potential career. By working with psychological ideas, I developed more empathy for the students and faculty who would be using my texts.

Next, I helped to create another groundbreaking text – the publisher’s first entry into the competitive market of information systems.

Joined the World of Software Publishing and E-Commerce

I have worked on B2C and B2B eCommerce sites.

From there, it was an easy move to a software publisher. As managing editor, I managed the staff, schedule, and budget needed to maintain 11,000 pages of content about tourist attractions.

In addition, I created the proposal for the company’s first e-commerce site and developed the requirements for integrating the CD-ROM software with an online reservation system.

As a technical writer, I won awards and judged professional competitions. As a business analyst, I was in demand for writing clear requirements.

Leaped into IT Consulting

I can speak both IT and B2B.

From there, I became an IT consultant, providing technical writing, training, and business analysis services. My clients ranged from startups to Fortune 500 companies. Through my work as an IT consultant, I gained practical hands-on experience in dozens of industries and specialties that depend on technology.

In most of my assignments, I either worked for a Marketing department or worked closely with senior marketing managers.

Along the way, I was tapped to write training, web pages, brochures, demo scripts, audio scripts, and other marketing materials.

Through these experiences, I began to see the strategic value of the materials I worked on.

Trained as a Professional Copywriter and Digital Marketer

The online sales funnel is essential to digital marketing.

I find marketing fascinating and the world of copywriting and digital marketing even more fascinating. I respect these fields and have made an effort to learn and keep up with current practices. You can see some of my certifications at the bottom of the page.

Thanks to my ongoing training and certifications, you can feel confident that you’re working with a trained professional who can help you connect with your content.

Your Next Steps

To learn more about my services, please click Services.

If you’re ready to talk about a project, send me an email at Linda@LindaMuterspaugh.com or click Let’s Talk.