Marketing Services Tailored to You
One size does not fit all. That's why I tailor my services to each client. Here is an overview of the services that can be ordered individually or combined to create a custom bundle that meets your needs.
A Content Audit
How does your site rank against your competitors? Does your website have the right content and presentation to attract your ideal customer? A content audit can help you see your site with fresh eyes and help you plan specific action steps.
Web Pages
If you don’t have a website, we can work together to create a one-page website that will become the foundation of your online presence. If you do have a website, we can optimize the core pages for SEO and update them to reflect current developments. When you hire me to write a new web page, my deliverables will include a wireframe to guide the developer.
Landing Pages
A landing page is a web page that contains a gate between your reader and a “lead magnet” — a desirable report or tool that is “free” once the reader passes through the gate by completing an opt-in form. In the B2B world, the opt-in form usually pre-qualifies the prospect by requiring additional information, such as job title and company details. Congratulations! Once the prospect “opts in,” you have a new lead. (Ask about my lead generation bundles.)
Blog Posts
A blog post helps you nurture your relationship with your audience. An “ideal” schedule is three times a week, but few companies can keep up without outside help. However, a “For More Info” link at the end of a blog is an effective way to drive traffic to your landing page. And congratulations! You have another lead.
Case Studies
In the B2B IT world, prospects look to their colleagues for guidance, especially when they are making major purchases. That’s why B2B shoppers welcome case studies (also known as “success stories”) that show how you’ve helped a customer just like them.
White Papers
Want to earn the respect of your prospects? Offer them a white paper (aka a special report) on a trend or topic that they need to understand. A white paper makes an excellent “lead magnet” — the freebie that readers get when they complete the opt-in form on a landing page.
Email Marketing
An email campaign is a series of emails designed to achieve a specific marketing goal, such as generating new leads or promoting a new product. These emails are also called autoresponders, a reference to the software that automates the delivery of email campaigns. An email newsletter, sent on a regular schedule, also helps to nurture your prospects.
Display Ads
A display ad, distributed through social media, a publication (online or print), or your own website, is a super-effective way to drive traffic to a landing page. And once a prospect reaches your landing page, you can make an offer, issue a compelling call to action, and collect new leads for your marketing.
Press Releases
A press release sent to a general or professional publication is a clever way to drive traffic to an announcement. The announcement may also contain a link to a landing page. If interested prospects complete an opt-in form, they will be added to your mailing list and pool of prospects. A press release also contributes to your authority and trustworthiness — both important aspects of successful marketing.
Your Next Steps
Browse my website to learn a little about my background or to read samples, testimonials, and FAQs (Frequently Asked Questions).
If you’re ready to get the ball rolling, set up a meeting on my calendar.. There is never a charge for a 30-minute Discovery meeting.