Portfolio

These samples show how I combine audience knowledge, persuasive writing skills, and a conversational writing style to achieve marketing goals.

Case Study for Machine Learning Platform

This case study shows how an online merchant of high-end clothing used a machine-learning platform to duplicate the personal shopping experience and reduce the expense of size-related returns. This is a spec assignment based on a raw transcript of an interview and other client documentation. My contributions: Writing, logo design, photo research, and layout.

​Blog Post About Robotic Simulation

A guest blog explains the five benefits of using a robotic simulation in warehouse automation and ends with a call to action to schedule a demonstration. This spec assignment is based on the sources listed at the end of the manuscript plus my work experience as a business analyst for enhancements to a robotic system used in warehouse automation. My contributions: Ideation, research, writing, SEO optimization, logo design, and layout.

Lead-Generation Sales Funnel for a Business Coach

A copywriter creates a lead-generation sales funnel for a weary road warrior who hopes to launch a new training and coaching practice. Spec assignment. My contributions: Ideation, writing, photo research, and design of two display ads and two alternative landing pages for A-B testing.

Email Marketing – Announcing the Launch of Rand McNally’s Online Store

While on staff at Rand McNally, I wrote web copy and emails promoting the company’s online store.

Lead-Generation Email for a Fitness App

This lead-generation email was a classroom assignment based on a real company. My contributions: Research, writing, and offer.

Home Page Wireframe for Ad Agency

This home page wireframe was a spec assignment for a boutique ad agency that specializes in case studies. My contributions: Ideation, logo design, branding, research, writing, and the wireframe.

Direct Mail Print Brochure for CompuMaster, a Division of SkillPath

This print brochure was my first paid assignment for CompuMaster, a Division of SkillPath. My contributions: Used market analysis to create course outline and brochure. Project accepted with minor changes to first page.

Technical Writing Samples

This page presents some samples of my work as a technical writer.

Your Next Steps

Do you have a project you need to complete? Schedule a meeting on my calendar, to see if we’re a good fit. There is never a charge for a 30-minute Discovery meeting.