Confused about Marketing Your B2B, High-Ticket Goods and Services?
Do you wish you had a magic wand to build brand recognition and help your prospects know, like, and trust you?
A magic formula that floods your Inbox with leads?
A trusted source of persuasive copy that generates a steady stream of new and repeat purchases?
My company can help you meet your goals, without the hassles of DIY.
Why You Must Have a Simple, Powerful Website
Nothing will ever replace the value of an experienced, attentive sales rep in closing the deal for expensive, high-impact goods and services. A purchase of seven-figure B2B accounting software is a great example. A six-figure program in leadership development is another great example.
Your buyers are changing, however. Gartner’s 2023 B2B Buying Report indicated that 72 percent of CSOs and CMOs prefer to do their buying research online, without the assistance of a sales rep. Much of that research occurred on a supplier’s website. By providing interactive tools, a customer portal, virtual products, virtual events, blogs, videos, and virtual product demos, your website can let your customer research your product and services 24×7. And that means the sales reps can focus on what they do best – closing the sale and keeping the customer happy.
Building a world-class website is not simple, however. The project involves many strategic decisions and thousands of writing tasks. Sometimes, you may need an independent writer to help you meet a deadline. Or you may need a consultant who takes a strategic view of your project and proposes a plan to meet your goals. I can help with both writing tasks and strategy.
Meet Your Partner in Marketing
Linda Muterspaugh (MEW-ter-spa), at your service
My name is Linda Muterspaugh (MEW-ter-spa), and I am a certified copywriter, content marketer, and social community manager with a strong background in usability copywriting. I’ve chosen to work as a copywriter because it draws on my skills and training. My specialties are SaaS and Professional Development: SaaS because it has standardized software and revolutionized the way businesses work; Professional Development because we need to upskill workers to keep up with all the changes created by SaaS.
As your partner in marketing, I offer you three key benefits.
- Twenty-plus years in IT (Information Technology). As a technical writer and business analyst, I understand technical customers because I worked alongside them. I’ve led focus groups, gathered requirements, tested programs, and camped out in the war room. I’ve also worked with websites and e-commerce, using various approaches to improve usability and customer appeal.
- A consultant with a consultant’s mindset. As an IT consultant, I’ve worked in over twenty industries and seen how they develop solutions and make buying decisions.
- A B2B journalist and certified copywriter. I know how storytelling and feature writing techniques can tap into the mix of logic and emotion that go into the buying decision.
Like you, my focus is on showing customers why your product or service is their best option because it:
- Solves the right problem. No one cares about how you developed your product or service. They only want to solve an important problem quickly and easily.
- Focuses on customer benefits. Features aren’t all that important either. Your customer only cares about the benefits your product or service delivers.
- Appeals to the right balance of emotion and logic. Buying a product or service is like buying a house. A homebuyer finds a house that feels like “home” and then looks for logical reasons to justify a gut instinct.
Who I Work With
Directors of Marketing and Directors of Communication
Marketers Who Want More Value from Their Website
Solopreneurs and Professionals
Your Next Steps
Your next steps are all up to you. Do you continue to struggle with a DIY approach to your valuable marketing materials? Or do you take action and seek help in supporting the marketing and sales of your technical products and services? The time for action is now.
You can learn more about me and my services by clicking through my website.
Or you can take action and request a meeting. We’ll chat about your goals and needs, your timeframe, and your budget. Then you’ll get a proposal. And another chance to take action.